# Kean Laurens

> Independent Web3 product counsel and investment due diligence.
> Product Manager and Head of Product based in Dubai and Singapore,
> with 28+ Web3 product launches across exchanges, DeFi protocols,
> mobile wallets, and crypto banking. Trusted by protocols, funds,
> and growing businesses entering Web3.

Kean Laurens partners with founders, crypto funds, VCs, and protocol teams to validate and build Web3 products with clarity, speed, and scale. Engagements are senior, hands-on, and outcome-driven.

## Services

- [Web3 Product Counsel](https://keanlaurens.com/product-counsel.md): End-to-end product partnership — strategy, roadmap, UX, GTM, monetization, and product ops.
- [Web3 Venture Viability & Diligence Review](https://keanlaurens.com/investment-due-diligence.md): Investment validation for funds and founders. Rapid, high-signal review of vision, roadmap, and market assumptions.

## Selected case studies

- [Felix Exchange](https://keanlaurens.com/case-studies/felix-exchange.md): Centralized exchange on Binance Cloud infrastructure. 600+ pairs, $6B monthly trading volume.
- [Tomb Finance](https://keanlaurens.com/case-studies/tomb-finance.md): The most successful seigniorage project in DeFi. Peak TVL above $1.5B; top-5 most-forked protocol in Web3.
- [Lif3 Protocol](https://keanlaurens.com/case-studies/lif3-protocol.md): DeFi super-app combining yield farming, staking, and lending. $3.8B TVL within four weeks of rebrand launch.
- [Lif3 Wallet](https://keanlaurens.com/case-studies/lif3-wallet.md): Non-custodial mobile wallet for DeFi users.
- [Lif3 Trade](https://keanlaurens.com/case-studies/lif3-trade.md): Wallet-native leverage trading with up to 50x leverage.
- [xPay](https://keanlaurens.com/case-studies/xpay.md): White-label banking solution; full-scale frontend redesign.

## Track record

- 28+ Web3 products launched.
- $6B monthly trading volume across managed projects.
- $3.8B TVL achieved within four weeks of a rebrand launch.
- Built and led a globally distributed team of 70+ developers.
- Product surface area: swaps, perpetuals, aggregators, CEX infrastructure, cross-chain bridges, lending, stablecoins, L1/L2, mobile wallets, and crypto banking.

## Who Kean works with

- Protocol teams that need reliable execution alongside their engineering core.
- Web2 leaders transitioning to Web3 who want strategic guidance through the ramp.
- Crypto hedge funds and venture capital firms seeking validation and risk reduction before deploying capital.

## FAQ

- What is Web3 product counsel? A senior, hands-on product partnership for crypto teams that need experienced product judgment without hiring a full-time Head of Product, spanning strategy, roadmap, UX, go-to-market, monetization, and product operations.
- Who does Kean work with? Crypto funds and VCs validating deals, protocol teams needing reliable execution alongside engineering, and founders and Web2 leaders transitioning into Web3.
- What's the track record? 28+ Web3 products launched, $6B monthly trading volume across managed projects, $3.8B TVL reached within four weeks of a rebrand launch, and a globally distributed team of 70+. Full FAQ: https://keanlaurens.com/faq.md

## Contact

- Email: kean@keanlaurens.com
- Telegram: https://t.me/keanlaurens (@keanlaurens)
- Locations: Dubai, Singapore.
- Site: https://keanlaurens.com
- Markdown index: https://keanlaurens.com/sitemap.md
- Sitemap: https://keanlaurens.com/sitemap.xml