We aimed to rebrand an existing protocol with an engaged community to make the experience more fun and intriguing, attracting new users to the platform.
We redesigned the initial UI dashboard with illustrated graphics, dynamic elements, and a simplified layout to enhance user friendliness and capture new users' interest.
The rebrand significantly boosted user engagement, with average dwell time on the website exceeding 5 minutes. Following the rebrand, Tomb Finance's TVL (Total Value Locked) skyrocketed from $450 million to nearly 3.5 times that amount within two months.
The initial UI had a good foundation with a comprehensive dashboard overview. We took this as inspiration and redeveloped the interface to be more user-friendly by adding illustrated graphics, dynamic elements, and simplifying the layout.
This aimed to attract new users entering the DeFi landscape.
With a tight deadline, we chose React Tailwind for its scalability and rapid development capabilities.
Our CI/CD (Continuous Improvement/Continuous Deployment) strategy enabled us to push updates frequently, with at least one feature update per week, ensuring continuous enhancement and adaptation.
Recognizing DeFi's evolving nature, we created an extensive Design System to facilitate the seamless addition of new features and support rapid product expansion.
Guided by an extensive product roadmap, we carefully rolled out weekly feature updates, ensuring smooth integration and future-proofing the platform.
