About
I build products with the business behind them in mind.
My work brings together product direction, commercial judgment, design and technical delivery. I do my best work when the opportunity is clear enough to pursue, but the path still needs to be worked out.
Origin
I learned product inside a fund.
In 2021, I flew to Abu Dhabi for a hackathon, won it and was invited to stay to build Quantum Fintech Group’s product team.
The brief was rarely “build this feature.” It was “we hold these assets, make them earn.”
One protocol was incentivising liquidity on an external swap that was earning approximately $30,000 a day in fees from activity we were generating. We built our own swap to capture more of the value we were creating.
That connection between product decisions and commercial outcomes became central to how I work.
Quantum Fintech Group
From zero to 70+.
As Head of Product, I built an organisation spanning product, engineering, design, community and support. We delivered more than 25 products across exchanges, DeFi, wallets and trading infrastructure.
Quantum operated within an investment network publicly reporting over $2.4B in assets managed. I worked directly with Harry Yeh and the investment team, contributing to protocol risk reviews, product strategy and decisions about where to deploy resources.
I also presented products and strategy to prospective investors, supported selected LPs with reporting and onboarding, and helped negotiate strategic partnerships.
It taught me to ask practical questions early: who needs this, how does it make money, what can break, and what will it take to operate?
Precision Labs
Independent practice. Complete product ownership.
Today, I run Precision Labs, my independent product practice. I work on new builds, strategic pivots and launches across digital assets and financial infrastructure.
For Superseed, I modelled the Layer 2’s economics, recommended retiring the chain and led the transition to a new product direction. Within a month of proposing that direction, I led delivery of a curated vault platform for institutional allocators.
My work also includes institutional research and portfolio systems, bringing fragmented data, integrations and team workflows into a coherent product.
Building
I stay close to the work.
Alongside leading teams, I build products myself.
I use AI for research, prototyping, implementation and operational workflows. I define the problem, architecture and constraints, review the outputs and remain accountable for the result.
Earlier experience
A foundation in creative and commercial delivery.
Before moving into digital-asset product leadership, I co-founded I Am Media. I led client discovery, creative strategy, budgets, teams and campaign delivery across television, digital and social channels.
I also managed the WeChat brand across Africa, along with brands for Tencent-backed startups.
Planning how work would be produced, adapted and distributed taught me to connect a commercial brief with the practical requirements of delivery.
Where I do my best work.
A company launching a new product, business line or division that needs a senior product leader to own the direction, give it structure and build it from the ground up.
Remote, working across EMEA and APAC hours.