After the FTX crash, traders had lost faith in centralized exchanges. The opportunity that presented itself was to launch perpetual trading in DeFi where users had full control over their funds and assets.
Therefore we created the platform for users assets to be stored within escrowed smart contracts which could not be accessed by any one single entity.
We developed a platform enabling users to trade with up to 50x leverage directly from their wallets. Fees were paid to users holding the LLP index/liquidity token, which offered exposure to a diversified basket of crypto assets, mitigating market downturn risks.
Think of it as the S&P 500 of major blue-chip cryptocurrencies.
By enabling users to trade with low fees and offering various earning mechanisms through staking and liquidity provision, Lif3 Trade had significantly enhanced the trading and earning opportunities for its users.
Lif3 Trade became the go-to perpetual DEX on the Fantom blockchain, having accounted for over $1 billion volume in the first 2 months.
Our product design and management process was driven by a commitment to innovation, user experience, and robust performance. Here’s how we approached it:
We began by conducting extensive user research to understand the needs and preferences of our target audience. This informed the creation of an intuitive interface that prioritized ease of use, even for those new to DeFi. Key features included:
Seamless Navigation:
Simplified layouts and clear visual cues to guide users effortlessly through complex trading processes.
Interactive Elements:
Dynamic graphics and real-time data to engage users and provide instant feedback on their trading activities.
Our management strategy focused on agility and continuous improvement. We implemented a CI/CD (Continuous Integration/Continuous Deployment) approach, allowing us to:
Rapid Iterations:
Quickly roll out new features and updates, ensuring the platform remains cutting-edge.
User Feedback Integration:
Regularly collect and incorporate user feedback to refine and enhance the platform.
Our meticulous approach to product design and management resulted in a platform that not only met user expectations but exceeded them. Lif3 Trade quickly became the preferred perpetual DEX on the Fantom blockchain, with over $1 billion in trading volume within the first two months. This success was driven by our dedication to creating a user-friendly, secure, and innovative trading environment.
Our approach to UI/UX for Lif3 Trade focused on creating an intuitive and engaging user experience. We conducted extensive user research to understand the needs and preferences of the DeFi community, which informed the design of a clean, user-friendly interface.
The platform's design seamlessly integrates all the features of standard Perpetual DEX, whilst simplifying the user journey into an accessible and aesthetically pleasing layout.
By prioritizing simplicity and usability, we ensured that users could navigate the platform effortlessly, enhancing their overall trading experience.
The development process for Lif3 Trade was centered on building a robust and scalable platform. Our team implemented 2 pricing oracles; Chainlink and Pyth, to cross reference and make sure that pricing was always accurate.
Additionally, we fine-tuned the intervals to submit pricing to the smart contracts, which was a balance between gas cost savings and safety of pricing updates, to ensure the protocol ran smoothly and profitably.
Rigorous testing protocols were employed at every stage to ensure the platform's performance, security, and reliability. This meticulous development process resulted in a high-performing DeFi platform that meets the evolving needs of its users.
Perpetual DEXs became popular after the collapse of FTX, where users wanted a safe and transparent place to trade futures of their favorite tokens.
With this in mind, we designed the layout to be friendly for traders accustomed to centralized exchanges, adding tooltips and tips throughout the web app to assist them on their journey.
We implemented a support dashboard with guides on using the platform.
To make trading fun, we introduced a leaderboard showcasing users with the highest returns, fostering an encouraging community environment.
We developed a suite of dynamic marketing collateral for Lif3 Trade to enhance its visibility and engagement on social media that showcased key features, detailed infographics that explained complex DeFi concepts, and visually striking announcement cards to highlight major updates.
Each piece was meticulously designed to align with Lif3 Trade’s branding, ensuring a cohesive and recognizable presence across all social platforms.
