FAQ
Common Questions
What Web3 product counsel and investment due diligence involve, who they're for, and the track record behind the work.
What is Web3 product counsel?
Web3 product counsel is a senior, hands-on product partnership for crypto teams that need experienced product judgment without hiring a full-time Head of Product. Kean Laurens works across the full product lifecycle, from strategy and roadmap through UX, go-to-market, monetization, and product operations, bridging high-level strategy and day-to-day execution.
Who do you work with?
Kean Laurens works with crypto funds and VCs validating deals, protocol teams that need reliable product execution alongside their engineering core, and founders and Web2 leaders transitioning into Web3 who want strategic guidance through the ramp. Engagements are senior, hands-on, and outcome-driven.
What's your track record?
Kean Laurens has launched 28+ Web3 products across exchanges, DeFi protocols, mobile wallets, and crypto banking. That work includes $6B in monthly trading volume across managed projects, $3.8B in TVL reached within four weeks of a rebrand launch, and a globally distributed team of 80+ built and led across swaps, perpetuals, aggregators, CEX infrastructure, lending, stablecoins, L1/L2, and crypto banking.
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